What is ecommerce marketing?

12 July 2021

Ecommerce marketing is a compilation of tactics that enable you to promote your products and brand online. With this strategy, you use digital marketing channels to help get your products in front of more interested leads, which helps you earn more sales.

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6 channels for your ecommerce marketing strategy

1. Search engine optimization (SEO)

Search engine organization (SEO) is a tactic that enables you to boost your ecommerce website ranking in search results to reach more qualified shoppers. Users conduct searches on search engines to find products they need.

Without SEO, your products may not appear in relevant search results.

This tactic is critical for your ecommerce marketing plan because it will help you boost traffic on your website, attract more relevant shoppers, and increase conversions.

2. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a paid advertising strategy that enables you to put your products in front of interested leads. These paid ads allow you to reach people most likely to want your products, making it a fundamental tactic for your ecommerce marketing strategy.

PPC ads enable you to attract more qualified leads and earn more conversions. Since ad clickers are 50% more likely to buy a product than organic visitors, you want to invest in this strategy to help you earn more revenue for your business.

3. Email marketing

Another important tactic to include in your digital marketing strategy for ecommerce is email marketing.

Email marketing enables you to send tailored messages to leads interested in your products. From special deals to newsletters, you can send your subscribers valuable information that gets them to convert.

The people who subscribe to your emails are already interested in your products and want to learn more. By investing in this strategy, you can nurture leads towards conversion and earn more sales for your business.

4. Social media marketing and advertising

As you shape your ecommerce marketing plan, don’t forget to add social media marketing and social media advertising to your plan. These tactics enable you to reach prospects on social media and put your products in front of them.

Social media marketing helps you build brand awareness and get your audience to engage with your business. It’s a great way to build a connection with your prospects.

5. Conversion rate optimization (CRO)

As an ecommerce business, you’re focused on selling your products and earning conversions. There are some instances where your site may not be getting as many conversions as you could. That’s why conversion rate ooptimition (CRO) is an integral part of your ecommerce marketing strategy.

With CRO, you focus on optimizing your website to help improve your conversion rate.

6. Content marketing

The last tactic that’s critical to your digital marketing strategy for ecommerce is content marketing. Content marketing enables you to share your knowledge with your audience. You have tons of knowledge about your industry, and your audience wants to hear it.