Tiktok Operation Model In 2021
ByteDance was recognized as the “Most Valuable Startup Company in the World.” TikTok is providing an advertisement to promote brands. Small and large brands are using TikTok to promote their products or services through in-feed video ads. These videos are displayed in between user-generated content.
Similar to the domestic live broadcast, the online celebrity anchor summarizes the various product information and uses the live broadcast on TikTok to describe the performance and efficacy of the high-quality products to the audience, and recommend and guide everyone to actively buy. With the appeal and influence of celebrities, after effectively arousing the user's desire to buy, the user can directly click the shopping link on the current page of the shopping cart to place an order.
Unpacking display refers to the mode in which the net celebrity opens the product packaging in the video and displays the product to the user. Generally speaking, the products out of the box are samples that the brand sends to the celebrities free of charge for publicity.
Brands can also take the initiative to communicate with celebrities, hoping that when creating videos, they can fully explain the characteristics of the product, highlight the advantages of the product, and emphasize the brand while introducing the product. This model is applicable to various fields, such as clothing, toys, make-up products and so on.
Content marketing has more requirements. Different from unboxing videos and evaluation videos, companies need to find Internet celebrities that match the brand and have high creative ability, and fully demonstrate the product's hot spots through short-term scenarios.
It never late to start doing soemthing, so does the tiktok, now is the perfect time to learn about the operation mode of it and do your own business on it. The prospering future is waiting for you but firstly you need to learn the rules and the mode clearly.